We had the main sponsor of the 11th Juiceful Istanbul Summit
For the first time this year, Aromsa became the main sponsor of the international Juiceful Istanbul Summit, the most important annual meeting of the industry, organized by the Fruit Juice Industry Association (MEYED). The summit took place on September 22 at Renaissance Polat Istanbul Hotel.
Aromsa Deputy General Manager and 2nd Generation Representative Melis Yasa Aytaman talked about the transformation of functionality in fruit juices and beverages and the innovative solution proposals they offer with extracts in her presentation at the summit, Melis Yasa Aytaman, who stated that the state of being healthy and well-being is the rising trend of the beverage category, mentioned that the expectation of taste with new flavour combinations is still in the first place. He talked about Aromsa offers to develop a holistic perspective in the beverage category.
The participants of the summit had a tasting experience at the Aromsa stand where innovative products prepared at the Aromsa R&D center. The summit participants were given a tasting experience with beverages containing various extracts such as lemon balm, hibiscus-black elderberry, marjoram extract and various combination flavours such as cherry-pineapple, chocolate-coconut, quince-mango.